Hanif Carroll | Product Engineer

Hey, I'm Hanif.

I’m a product engineer who helps growing businesses improve operations with software, automation, and AI.

8+ years building web and mobile software, with recent work focused on internal operating systems, AI workflows, and business-critical product platforms.

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Hanif Carroll

Case Studies

CASE STUDY 01

Acquire

Built a local-first acquisition operating system that turns sourcing, review, application prep, outreach, and submission into one governed workflow.

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Acquire macOS command center showing the Pursuits workflow for submitted applications.

CASE STUDY 02

Desarmadero Operations

Turned one discovery call with an auto-dismantling yard into a clickable operations prototype, PRD, functional spec, and live demo before quoting the full build.

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Desarmadero operations prototype showing the counter-sales workflow and live order summary.

CASE STUDY 03

Genrupt

Evolved an AI media MVP into a production platform for Amazon sellers with subscriptions, credit billing, agent access, and background jobs — enabled the first 100 paying customers.

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E-commerce creative operations desk with packages, notes, and product materials.

CASE STUDY 04

Palabruno

Took a non-technical founder's idea from concept to live iOS, Android, and web app — including teacher workflows, AI features, Stripe/RevenueCat billing, and App Store launch.

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Spanish reading materials with vocabulary, grammar, and pronunciation cards.

Additional work

CasamoA live travel decision tool that turns noisy Airbnb and Booking.com searches into evidence-backed stay reports.Apartment FinderAn evidence-backed apartment search workflow with labeled evals, cost controls, source links, and inspectable model judgments.BA EventosA local event discovery product built around messy source ingestion, venue cleanup, semantic search, and grounded answers.

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What People I've Worked With Say

Hanif quickly understood our needs, both from a business and aesthetic perspective, and translated them into a clean, functional website in no time.

Monica LondoñoCo-founder, Punto de Partida

He's reliable, communicates great, and has a sharp technical mind. Whether handling complex builds, troubleshooting under pressure, or adapting to shifting priorities, he was dependable every step of the way.

Markis ZarateFounder, Zarate Studios

He suggested design-to-engineering hand-off improvements to make our workflow more efficient, asked insightful follow-up questions during design reviews, and brought my Figma designs to life so we could deliver value to our users.

Sarah HibnerSenior Product Designer, LeagueApps

A Bit About Me

I partner with founders and teams to turn messy operational workflows into software that is easier to run, inspect, and improve. I’m also building Casamo, an AI tool that helps remote workers find good long-term stays.

Based in Buenos Aires, working US hours. US clients contract with me through HC Studio, my LLC.

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Let's Talk

If your business has outgrown the way it operates, I can help diagnose the system and build the next version.

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