Hanif Carroll Product partner for founders
Product strategy, UX, pricing, and full-stack engineering for nontechnical founders — without agency overhead.
Product decisions and code from the same person.
From idea through launch and go-to-market.
Who This Is For
If you need a first version soon or software to remove a recurring bottleneck, the fit should be clear fast.
Best fit
Probably not a fit
Where This Usually Starts
Either a founder needs a first version, or a business needs software to remove a recurring bottleneck.
Offer 01
For founders who need someone to shape the product, not just code it. I define the scope, design the UX, advise on pricing and positioning, and build the whole thing.
Offer 02
For business owners and lean teams who need software to remove operational drag and make AI genuinely useful.
Why This Works
You get one person handling the product decisions, the UX, the pricing strategy, the build, and the communication. No handoffs between a strategist, a designer, and a developer.
“Hanif quickly understood our needs, both from a business and aesthetic perspective, and translated them into a clean, functional website in no time. His professionalism and data-driven approach made the entire process seamless. The result exceeded our expectations.”
Monica Londoño
Co-founder · Punto de Partida
8+
years building software products
10+
client and internal projects shipped
3,000+
organizers served through tools I helped build
Step 01
Before anything gets built, I learn who it's for, what the business model is, and what success looks like. This shapes everything that follows.
Step 02
I help decide what the MVP should include, how to price it, and what to leave out. The first build has to be useful and small enough to ship.
Step 03
You get direct updates and short demos without extra layers between us. I handle the UX, the design decisions, and the code.
Step 04
We ship something people can use, then I help with the marketing site, positioning, and whatever else it takes to get the product in front of the right people.
“Hanif delivers high quality work with strong attention to detail. He's reliable, communicates great, and has a sharp technical mind. Whether handling complex builds, troubleshooting under pressure, or adapting to shifting priorities, he was dependable every step of the way. He's the kind of developer who not only gets the job done but elevates the process for everyone involved.”
Markis Zarate
Founder, Creative & Graphic Designer · Zarate Studios
Case Studies
The work is grouped by MVP, workflow, and AI-system projects so you can start with the most relevant examples.
MVP validation
Built a fake-door e-commerce launch for a beauty brand so the founder could test purchase intent and collect early demand before committing to inventory.
Measured demand with a high-fidelity storefront and turned curiosity into a launch list.
View case study Workflow automation
Created a searchable inventory system for an auto-parts supplier so customers could browse stock 24/7 instead of calling staff for every question.
Reduced repetitive operational work and increased qualified inbound inquiries.
View case study
AI systems
Built subscription infrastructure, job queues, and production AI workflows for a creative platform generating image and video assets at scale.
Made the product billable, more reliable, and ready to support paying customers.
View case studyNext Step
Book a roadmap call if you need an MVP or a workflow that no longer depends on manual cleanup. If AI belongs in the solution, we can decide that after the workflow is clear.