Status: Active
Hanif Carroll
Code is a means to an end. Most developers forget that.
I'm obsessed with what AI makes possible—not the hype, but the actual integration. Understanding your product, your users, and shipping something they'll love.
I help digital marketing agencies automate client reporting with live dashboards and weekly KPI updates.
Sessions
124,980
+12% WoW
Leads
1,248
+8% WoW
ROAS
3.7x
Target 3.5x
Weekly sessions
Conversion rate
Top Channels
Paid Search · 46%
Organic · 32%
Social · 22%
Alerts
Spend spike: +18%
Conversion dip: -6%
Traffic drop: -9%
A conversational AI assistant that solves Buenos Aires' fragmented event landscape by aggregating data from 5+ sources and enabling users to discover, save, and share events through natural language. Built with agent-native architecture principles—17 AI tools that achieve full parity with the UI, powered by Claude AI and semantic search via pgvector.
An AI-powered creative platform that transforms product images into professional marketing assets. Built core infrastructure (subscriptions, teams, job queues) and shipped a Canva-style text editor with Google Vision OCR, AI-powered text removal, and brand identity automation for batch image processing.
A location-based social networking platform connecting people through in-person events, real-time messaging, and recurring group activities ("squads"). As Fractional CTO, owned technical architecture, shipped core infrastructure improvements, and mentored junior developers on a team of 5.
Sessions
124,980
+12% WoW
Leads
1,248
+8% WoW
ROAS
3.7x
Target 3.5x
Weekly sessions
Conversion rate
Top Channels
Paid Search · 46%
Organic · 32%
Social · 22%
Alerts
Spend spike: +18%
Conversion dip: -6%
Traffic drop: -9%
Sessions
124,980
+12% WoW
Leads
1,248
+8% WoW
ROAS
3.7x
Target 3.5x
Weekly sessions
Conversion rate
Top Channels
Paid Search · 46%
Organic · 32%
Social · 22%
Alerts
Spend spike: +18%
Conversion dip: -6%
Traffic drop: -9%
Sessions
124,980
+12% WoW
Leads
1,248
+8% WoW
ROAS
3.7x
Target 3.5x
Weekly sessions
Conversion rate
Top Channels
Paid Search · 46%
Organic · 32%
Social · 22%
Alerts
Spend spike: +18%
Conversion dip: -6%
Traffic drop: -9%
Started programming in 2017 after deciding physical therapy school wasn't for me.
I've worked at a large consulting company (Capgemini), a medium size startup (LeagueApps), and now I'm freelancing.
I don't stay in the "engineering" box. I care about UX, product strategy, and understanding user needs.
Built scheduling tools adopted by 3,000+ sports organizers.
I'm obsessed with how AI changes how we work. Not the hype—the actual integration.
The bottleneck isn't intelligence; it's knowing where AI fits and where it doesn't. I build chatbots, RAG systems, and workflow automation that solve real problems.
Open to full-time roles at early-stage startups or freelance engagements for the right projects.
I want to build products that empower people—not just sell more ads.
Full-stack applications from MVP to scale. React, Node, PostgreSQL—whatever the project needs. Clean code that your next developer can actually maintain.
Connect your tools, automate repetitive tasks, and build internal tools that save hours every week. I find the bottlenecks and eliminate them.
RAG systems, conversational AI, and tool-use agents that actually work. Not demos—production systems that handle real user queries and take real actions.
FREELANCE
NEARSURE
LEAGUEAPPS
CAPGEMINI
20 years of lifting—500 lb squat, 405 lb bench, 620 lb deadlift. Competitive ultimate frisbee player.
Ran a social community in Buenos Aires for 3 years, connecting people and building relationships.
Learned Spanish during the pandemic, then moved to Buenos Aires for 3 years. Drawn to experiences that expand perspective.
Natural at breaking down complex topics into simple terms. Whether it's lifting technique or a technical concept, I enjoy helping others understand.
I think a lot about how to live well. Daily reflection, goal-setting, and building systems to become the person I want to be.
I naturally see things from others' perspectives. It shapes how I build products, communicate, and connect with people.
